Trading and Marketing

For a relatively small function our marketing and merchandising teams have considerable impact and influence within the business. To be fair, it’s a very receptive environment because we work extremely closely with the product teams and rigorously measure our performance so that everyone understands the return we achieve on our investment.

We produce an awful lot of work in-house - we’re not averse to using external agencies where they can add value, but in areas such as public relations, sponsorships, in-store point-of-sale and a large amount of our merchandising we can be more responsive and more effective by doing it ourselves.

We make good use of technology by having all 400 of our store layouts in a CAD system which is linked to replenishment, but even still, it’s definitely a pacy environment where all of our people are expected to think on their feet, make decisions andnever lose sight of commercial objectives. Everything we do is focused on driving footfall.

Within the larger team people specialise in different areas of activity: In marketing and communications, the team are repsonsible for our attendance at events and shows such as Max Power as well as above-the-line advertising. PR run the press office but also our various sponsorship activities, from co-sponsorship of a British touring car team to our technical assistance on the annual London to Brighton cyle ride. Our merchandisers are real retail specialists who work closely with the product teams to maximise sales. Whatever area you’re looking to work in, if you thrive on speed and are prepared to take on real responsibility, Halfords is a strong brand with an amazing legacy and some fantastic products and services to get your 'teeth' into.