Job Purpose

The Sales Manager has overall accountability for the store, but specifically is accountable for growing rowing sales and profitability within Bikehut. The Sales Manager will drive sales and KPIs and lead and manage a team. The Sales Manager will be responsible for the day to day planning and execution of operations, ensuring the compliance within the store and superior customer service is delivered.

Specific Accountabilities

Driving SALES, PROFIT & KPI Performance

1. Develops and leads an effective sales culture ensuring maximum customer satisfaction and the selling of appropriate attachments and KPIs 
2. Manages a ‘same day’ PDI process for all bikes sold and ensuring adherence by the store team 
3. Maximises the use of promotions as a tool to drive sales and KPIs 
4. Manages daily communications to the store team to include all sales, service and task expectations 
5. Manages team expert knowledge to drive special orders 
6. Management of store Reserve and Collect on a daily basis 
7. Drives team sales performance using Halfords incentive and bonus schemes 
8. Ensures daily and weekly targets are set and managed by store team on an individual colleague basis 
9. Understands trading accounts, erosions & costs and manages then accordingly 
10. Manage poor performance, absence and misconduct and conduct good quality investigations into poor conduct

Managing & driving "SERVICE" sales

1. Develops team to deliver ‘can do’ attitude for service/add-ons in order to deliver great customer service
2. Plan and manage colleague resource time to maximise bike builds and repairs ensuring the appropriate level of bike builders/fitters at peak times and effectively manage the Bikehut diary to enable ‘on the spot’ bike builds and repairs
3. Proactively build a strong team culture using sales and HR tools and company bonus schemes to maximise and drive Bike Care Plan sales and associated tasks
4. Develop a ‘right first time’ attitude within store by using HR and training tools
5. Develops colleague skill base for selling service and repair / maintenance of bikes, utilising Halfords accredited programmes (Cytec) and ensure updated intranet skills matrix
6. In the absence of the Store Manager, you will drive the team to deliver service and fitting KPIs and effectively manage the IMI diary to drive ‘on the spot’ fits.

TASK Management

1. Ensures adherence to Halfords sales and quality processes with respect to customer availability, standards and pricing.
2. Manages ‘front of house’ standards including presentation, ongoing refreshment and availability and ensures that high housekeeping standards are set and maintained 
3. Daily and weekly task management of colleagues as appropriate and ensures HO intranet ‘to do’ list is actioned daily 
4. Manages timely and effective deliveries by stock and colleagues. 
5. Implements and manages daily and weekly recovery plans for store / department 
6. Manages the Halfords ‘Bike Plan’ by ensuring adherence by all colleagues within the team. 
7. Manages warehouse processes and standards to ensure maximum stock management 
8. Carries out other tasks within the whole store, in line with responsibility as part of the store management team 
9. Timely and effective management and communication/update of colleague rota using Halfords Intellinet/scheduling and Payroll processes. Awareness of Payroll £’s & Hrs budgets & manages within them 
10. Ensures clarity amongst team colleagues in relation to management expectations, KPI and sales performance and other issues as appropriate 
11. Support the Store Manager in the effective recruitment, induction, development, mentoring and coaching of high calilbre colleagues to achieve maximum performance and business results 
12. Ensures compliance with Halfords and statutory Health and Safety legislation and processes

The Person

Customers are our number one priority

• Provides great customer service at all times…..loves to sell 
• Strong communicator, able to provide clear messages, as well as having the ability to listen

Constantly strive to out perform

• Leads by example in all aspects of the role 
• Has a good attention to detail, doesn’t walk past things that are wrong
• Proactive and able to use initiative with a “common sense” approach to solving problems
• Enjoys, in fact relishes a fast moving environment

We take pride in the knowledge and service we provide

• Soaks up knowledge, wants to learn, able to take feedback and act upon it 
• Understands numbers and builds plans to improve/develop performance 
• Understands a P & L account and able to discuss opportunities and challenges with the Store Manager 
• Awareness of their business, able to spot opportunities and has a drive for great results

One single team, one single purpose

• Loves being around people & able to motivate a team 
• Thrives on being part of a winning team 
• Works hard & encourages all colleagues to have a “can do” approach, with a desire to be the best 
• Able to praise colleagues, as well as reprimand when appropriate
  

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